LUSO.us: Uncover the Secrets of 14 Quality Backlink Building Techniques to Increase Ranking and Get Traffic – For beginner bloggers like today, there are many who want to install in terms of blogging.
Want to be famous as soon as possible and get visitors in a fast way but don’t use the right guidelines.
Moreover, the biggest war in 2021 is that you have to fight against bloggers who are very great and also very experienced in blogging, SEO, and other techniques and the internet world.
Maybe it’s because so many new users are getting into the blogging world, so many are desperate.
And their last step is hunting for PBN backlinks as link building, which is actually very bad PBN for your website.
Link building is a way to get backlinks from other websites to your website.
If you want to get a lot of visitors, then you must occupy the top position in the search results. In order to get a good ranking then you need backlinks.
This is because backlinks are one of the main factors in SEO.
But it’s not that easy…
Currently, Google (and other search engines) are becoming very strict in backlink selection.
So not all backlinks can have a positive effect on your website.
Backlinks that are obtained carelessly will not provide positive benefits, even in the long term, they can be harmful.
Remember these 2 concepts:
Natural and quality.
These two factors will determine the effect of the backlink foundation you build. To get backlinks like this you need a special technique.
This technique is what you will learn now.
I understand, you definitely want to immediately learn link-building techniques so you can get as many links as possible.
Wait a minute.
You have to read the concept if you don’t want your website traffic to look like the following picture:
This website is penalized by Google. That’s why the number of visitors dropped dramatically.
The reason: backlinks.
Backlinks can not only have a positive impact, but also a negative one.
Unfortunately, the link-building techniques that you see through forums, social media, blogs, even those used by SEO services are actually mostly bad impacts.
The term black hat.
Because Google was not smart in assessing the quality of backlinks.
As a result, people used to look for backlinks as much as possible in a way that was actually prohibited. Before 2012, this method can still be used.
Now that’s not the case.
Google is now smarter in assessing backlinks. That is if you use a technique that is prohibited then the risk of being penalized is HUGE.
That’s why you have to be careful.
That’s why many beginners get stuck.
For information, the following are categorized as black hat…
Do not do this link building technique:
- Private blog network
- Redirects 301
- Bulk guest blogs on low-quality websites
- Submit articles to directories & Press Release
- Web 2.0 which only contains 1–2 posts
- Buy backlinks (using backlink services)
- Linkwheel, pyramid, and tiered links
- Spam on forums
- Spam blog comments
- Submit to social bookmarking in bulk
Confused? Dont worry.
You don’t need to understand the terms above now.
The point is later when you meet the term, you understand that everything is categorized as black hat.
For those who don’t believe, here’s a quote from Matt Cutts:
If the main strategy of your link building is to write comments on many websites so that most of the links you have are just comments, and no one else actually provides links for you, then one day this can be categorized as a cunning strategy…
At a high level, we reserve the right to take action against any manipulation or sneaky link strategy that we feel is disrupting the rankings.
Then what is right?
Remember the concept earlier? Links must be natural and of high quality.
Natural means given voluntarily or with the permission of other website owners. Not the result of spam or auto-submit.
Quality means that it comes from an active website and has a good reputation.
Imagine it like this:
- You have a quality website & content
- You share this content with others
- They recommend your content through their website
See the difference.
In this scheme, other website owners recommend your article against their will because they feel your content is worthy of being recommended.
That’s what all the major websites in the world do.
That’s what will be able to increase the ranking of your website…
And that’s what you will learn now.
“If it’s natural, it means it’s hard, right?”
It’s true when compared to black hat. Hence, with the right technique we cannot get many backlinks at once.
But think about it carefully. Which one do you choose:
- Few backlinks, ranking up quickly, without risk
- Lots of backlinks, ranking up slowly, high risk
Choose 1 (white hat) or 2 (black hat)?
As a person who wants to build a serious business for the long term, option number 1 is definitely much more attractive.
After all, we only need a few backlinks.
For easy to medium competition, it usually only takes ONE backlink with the method below to reach the first page.
One backlink to enter page one!
Getting backlinks like this is a little more difficult, but you don’t need much and your website will be 100% safe from the risk of penalties.
Remember, the strategies below don’t instantly generate backlinks, unlike writing blog comments or forum spam.
There are preparations that you must do beforehand.
But the benefits are enormous when it is done successfully.
1. Provide quality content as a foundation
All SEO practitioners would agree, it is impossible to get quality backlinks without having quality content.
Back to the concept:
Backlinks are recommendations.
Logically, no one will want to recommend content that is not good. Yes, yes, why also share bad content. Yes, right?
Not only that…
Google can judge whether your content is quality or not.
Yes, even though Google is just a machine.
Assessing the quality of content is easy. For example, one of the characteristics of low-quality content: it is not read for a long time by visitors.
Just look for yourself on Google, it’s impossible for an article that isn’t qualified on page 1 (unless everything isn’t quality)
That’s why content is the foundation of link building.
The point is this:
- Quality content can enter page 1 with few backlinks
- Poor quality content, impossible, even though there are a lot of backlinks
It’s as simple as that.
The 13 link building techniques below also need quality content. Then you must have at least 1.
Ah, from earlier on, the quality has been…
What does quality content really mean?
In short, the features are as follows:
- The content is much better than other similar content
- The topic is of interest to certain enthusiastic circles
- Completely solve problems faced by many people
- Presented attractively so that it is easy to enjoy
2. “Ask” other website owners
“Where is there anyone who wants to give backlinks??”
Of course we will not immediately ask for it.
First, you must understand that voluntary backlinks from other active websites are the best type of backlinks. 1 backlink only, rankings skyrocketed immediately.
But they won’t give you backlinks…
…if the content is not of high quality.
So, the first key is the quality of the content.
Now… try to choose one of the content that you have created. Think, “Is there anyone who would like to recommend this content?”
“Would you have come across content like this on Facebook or Twitter, would you read it?”
That’s the first.
…there are 2 reasons a website owner recommends articles:
- The content is extraordinary (we discussed earlier)
- They know who you are
This second reason is very important.
This has been scientifically proven. If the person who needs help is someone we know, we will tend to be more willing to help.
So from that we have to start a good relationship.
The stages are as follows:
- Find several website owners on the same/similar topic as yours. Ideally, our target website is more popular and actively managed
- Find contacts and social network accounts
- Give quality comments every time there is a new article, tweet and share their article, try to start a conversation through social media, post a link to their content
- Have a chat, start building a good relationship with them
The most important thing is in the third stage.
Remember, we will build relationships with people who are already more successful.
Most likely they will ignore you who is a nobody. Unless we’ve done good to them first.
If you want to make friends, then both parties must benefit equally. You’re not the only one bothering them.
Building relationships with successful people is the fastest way to success. And the quickest way to connect with other people is to help them first.
This technique is simple, but the long-term benefits are tremendous.
This is an advanced technique from number 2.
The point is the same, we ask other people to provide links.
But thanks to one additional trick, his chances of success increased dramatically.
Before continuing, the meaning is:
Broken link means a link from a website page to another website that is dead. When clicked, the page no longer exists.
Because the domain expired, typo, the article was deleted, or some other reason.
Well, in broken link building, we will look for broken links from other websites. Then we will help them fix the broken link by providing our website as an alternative.
Website A has an article “how to lose weight”.
In the article there is a link to another site’s article about a “healthy diet”. Unfortunately the link cannot be accessed because of a broken link.
We can use this…
Create 1 article with the same topic as the article on the broken link earlier. Make sure your article is better than the original article.
To check the contents of the broken link, use the Wayback Machine.
Then contact the website owner, inform them that there is a broken link on the page and offer your content instead.
Because we have good intentions, the chances of success are high.
When traveling on the internet, you must have seen an article with a model like this:
“5 best fashion blogs in singapore”, “7 travel bloggers in singapore”, “10 outbound games in singapore”, and the like.
Most likely there are already many bloggers who write similar articles on the same topic as your website or business.
These articles have accommodated many links to other websites, adding one more link should not be a problem.
Instead they will thank you for adding to their collection.
Do this to get backlinks:
Contact the website owner if your website category matches the article.
Inform them that you have a similar blog, then ask them to view, check, and add your website to the list.
Provide brief explanations if necessary to make their work easier.
It is a favorite technique of many SEO practitioners.
From the tool above, you will get a list of backlinks owned by a website.
Usually there are several backlinks that you can imitate.
For example, from the results displayed there are those from certain blogs, websites, or forums, then you can also participate or try to get links on the same website.
This technique has enormous potential.
Those of you who were previously “blind” can now know why other websites can be successful.
But be careful with spam type links, avoid low quality websites if you don’t want to take the risk.
6. Spam-free directory website
Be careful, a website in the form of a directory can have negative consequences.
There are website directories you should avoid.
Bad directories have too many topics, no acceptance selection, no visitor activity, and most of the websites listed there are also of unclear quality.
At a glance we can tell a bad directory.
On the other hand, a good directory is a directory that is strictly moderated so that the websites listed there are also of high quality and have the right topics.
If you find a directory like this, register your website.
Usually a good directory is a business directory. For those of you who have a business website, this is the easiest way to get good quality backlinks.
Do not submit to website directories whose reputation is not clear.
7. Guest blogging to get traffic
It’s the best and easiest way to get traffic to a new website and to increase your ranking on Google.
So whenever someone asks about backlinks/traffic, I always recommend guest blogging.
When you are new, no one knows the existence of your website. Even if you make 100 articles on your own website, it’s still quiet.
There is one rule of success in marketing: get into the crowd.
In other words, a website that has a lot of visitors.
After doing guest blogging, visitors from the website will get to know your website. They will be visitors on your website.
From guest blogging, we get quality backlinks. So that the ranking of our website will immediately go up.
And deliciously, this technique is mutually beneficial to both parties. That’s why many bloggers accept guest posts, as long as the articles are of high quality.
But be careful:
Not all guest posts have a positive impact.
At the end of 2014 Google stated that guest post links from any blog could result in a penalty.
Especially if it comes from websites that are made only to accommodate guest posts. Or a website that sells guest posts
Guest posts like this are prohibited:
They sell guest post service.
Since Google prohibits the use of paid links like this, you will potentially be penalized.
Do not believe even though they say high quality.
If indeed the blog has a good reputation and you get guest posts with the permission of the blog owner without any compensation, no problem.
Not just links, you will get a steady stream of visitors.
To find websites that accept guest bloggers on a specific topic, use these keywords to do a Google search (without the quotes):
- “Topic” guest post
- guest blogger “Topic”
- “Topic” guest blog
- guest post “Topic”
- “Topic” write for us
For example: “guest blog business opportunity”.
Once found, contact the blog owner via email.
There are also those who don’t state that they accept guest blogs, there’s nothing wrong with directly contacting the website owner even though they don’t say anything about guest bloggers.
To get started, collect 5-10 websites with topics similar to yours and then ask them one by one.
Characteristics of a good website for guest blogs
- It’s quite old, more than 1 year
- The topic is relevant to your website
- The traffic is quite high, can be checked on Alexa or SimilarWeb
- The readers are enthusiastic, it can be seen from the comments or social accounts
- The design is uncluttered and the content is weighty
8. Provoke feelings with ego stanza content
I am confused about translating the term ego stanza into Indonesian because there is no proper term.
This technique takes advantage of human nature.
You do this by discussing about a person/business/organization in the content that we create.
The hope is that they will realize the ‘bait’ from you, feel happy/proud, then promote your content on their website in the form of links or mentions on social media.
There are several examples of applying ego stanzas:
- Creating content in the form of a list of websites, for example, “20 best health blogs in America”
- Creating a list of the best articles on a topic
- Discuss specifics about the success/stories of certain people in one article.
The term is similar to ego stanza, but the meaning is different.
As explained above, with ego stanza means that we provoke feelings (happy/proud) from other people.
The link stanza is a bit different:
Linkbait means that we create content in any form that can attract the attention of many people at once so that the potential for getting backlinks is high.
There are several forms of implementing link bait:
- The controversial article that many people talk about
- Interactive content that is useful or can keep people entertained, such as calculators, games, or quizzes
- An article that is an explanation or opinion of news that is currently popular
- A very comprehensive guide that people will remember every time the topic is discussed
- Presentation of data from analysis or research
10. Take advantage of the content sharing platform
Social bookmarking is a content sharing platform that is often targeted by new website owners. But there are other types of content sharing platforms, such as:
- SlideShare – konten presentasi
- YouTube & Vimeo – video
- Medium – article
- Kompasiana – article, Indonesia
- Lintas.me, VIVAlog – social bookmark, Indonesia
- Reddit – social bookmark
Some of the websites above are Nofollow in nature…
…they already have their own audience base, we can “ride” to get traffic right away.
Absolutely no loss.
While it may not provide SEO benefits directly but it is a very effective medium for promoting content. In addition to a link, you will get visitors.
Be careful, using this technique can be good or bad.
…depending on other people’s response.
If your content there gets a good response from its users, for example in the form of comments, likes, or sharing, then your link is classified as a quality backlink.
On the other hand, it might not even be indexed.
So don’t spam.
Spam posting on these sites usually sinks straight away because no one will be interested.
Better to send 1 quality content than 1000 spam content.
If you are a creative person in making pictures, videos, or music, try to make one that has the potential to go viral.
Popular content will get an explosion of visitors, the number of shares on social media will increase dramatically, and of course you will get backlinks.
Often 1 viral content is enough to make a website popular.
Infographics are one form of content that is easier to go viral than regular articles.
Make sure your website is social media-friendly by using attractive images/photos, installing sharing buttons, and using Open Graph meta and Twitter cards.
12. Do forum marketing, not forum spamming
For a website owner who is obsessed with finding backlinks, forums are usually used as a place for spam.
That’s the wrong way.
Forums are basically a place for people who want to learn.
If any of your content can help their learning process, take this opportunity to promote your website.
In addition to getting backlinks and visitors, your website’s reputation will also be built.
Beware: this is a marketing forum, not a spamming forum.
So do not promote your website directly.
- Find forums that match your main topic
- Create a serious account, complete data including photo/avatar
- Answer every question from forum members with complete answers, so they don’t have to read other people’s answers
- Repeat for a few days until forum members get to know you
- After this, you can start posting website links from time to time
Many popular websites used to use forums and community sites when they introduced their website.
Because the forum is the easiest place to promote.
However, don’t let your site get a bad stamp from community sites because the impact will be felt permanently.
This is the most effective technique to get backlinks from many websites if you already have a “name”.
For example, you have a brand or website called “BukaBaju”.
Most likely the name of your website is already known by several people, and there are several websites that mention that name. This we call brand mentions.
But not an active link. (cannot be clicked)
In other words, just text.
We can contact them to change the text into active links, or backlinks.
The chances of success are very high…those who have volunteered to talk about you in the content won’t mind turning it into a link.
Then, how do you find these brand mentions?
There are several tools:
With one of the 4 tools above, you can get an email every time someone on the internet mentions your brand.
I will show you how to use Mention.
First of all, of course, create an account as usual.
Then after logging in, click the “Create New Alert” button on the left.
(The appearance of the website may be slightly different)
Choose the one you want to monitor, because I want to monitor MobiTricks so I choose “your company”. If you want to monitor your own name, select “you”…as well as for the others.
Mention your company
Enter the name of your website, click “advanced settings”.
Mention company name
Enter another version of your website name, for example “MobiTricks” (with spaces). If not, click next.
Mention advanced settings
Next select sources and language.
Mention source and language
If you’re getting a lot of Tweets for your account, it’s a good idea to disable Twitter sources. This is because the free version of Mention only gives 250 mentions per month.
Then you can also connect FB and Twitter accounts so that mentions to these accounts are included.
Mention social accounts
Then you will get an email every time there is a mention for your name/brand.
Mention links from other websites
If there is a mention without a link, contact the website owner and ask politely to change the text into an active link.14.
14. Using SEO services, but.
Well, didn’t I just say not to buy links and not to use backlink services?
Indeed, most who claim to be “SEO services” only sell backlinks.
Worse, these backlinks are of poor quality and obtained by spam.
Here are the facts:
All backlink sellers are aware that their links carry potential penalties. But they will not tell you the risk because it will lower their sales.
So be careful with backlink services that provide many backlinks at once unnaturally.
But there are also serious SEO services…
These SEO services usually don’t sell tens, hundreds, or thousands of backlinks but rather comprehensive optimization starting from online marketing and publication, content creation, and optimization of page structure.
In other words, don’t look for SEO services but inbound marketing or content marketing services.
They do not give you backlinks, but make your website ready to receive backlinks. Even more so (because it includes marketing).
Tip: if your website is purely a blog, SEO services are not really needed. Those who require services like this are usually e-commerce, web product/service sales, startups, and web-based applications.
Now you understand the basics of installing and getting backlinks.
But there are many more derivative techniques that are not specifically mentioned.
If you come across another method that isn’t written down, what you should do first is to make sure it’s quality.
Here are the backlink quality indicators:
- Relevance to the topic of your website
- The reputation of the website where the backlink is installed
- The nature of the visitors on the website, are they active or passive?
- The website is penalized or not and is there a potential for penalties?
- The same language used
In addition to these 5 things, avoid installing backlinks on a website if:
- Website owner invites direct link exchange
- Must pay
- There are prohibited content categories (e.g. pornography)
- Direct links appear automatically without selection (for directories)
Lastly for this chapter, consider the following tips to ensure the quality of the backlinks you build:
- Build links to articles/content, not the homepage
- Use anchors that vary from the website name, keywords, general phrases (“click here”, “this website”, etc.), and without anchors
- Use quality content for guest blogs and content sharing platforms
- Diversify the type of website, don’t focus on 1 website or on 1 type of website