In this article on SEO Basics regarding this keyword strategy, I will briefly share what a keyword strategy is and how it goes along with keyword research.
What Is a Keyword Strategy?
When you are busy doing keyword research to find out what keywords to use then you are busy arranging how to spread these keywords so you have accidentally done a keyword strategy.
Your keyword strategy is what you decide when you use words from the research you have done.
A keyword strategy is about how you want to target those keywords, now and how they can survive in the future.
Read our Keyword Processing Techniques guide for keyword research for a thorough SEO quality result that covers all things keyword research.
A good keyword strategy will take shape when you look at yourself and your environment, you need to have a lot of insight if you want to make decisions about your keyword strategy.
Start by investigating yourself, first establish your position as a visitor, and then understand how and what your products and your competitors are.
Seeing How And What Your Current Position Is Like
A good keyword strategy starts with looking at yourself and your business.
What do you do and why?
What is your purpose?
What makes you unique?
What are the aims and objectives you would like to share?
How is your branding?
Why would anyone want to visit your site?
Better insight leads to better understanding, understanding what you want to achieve so as not to waste time.
The time has come to focus on the wrong things.
Seeing How Search Engines Work
Once you understand what makes you unique, it’s time to see how.
Search intent is the reason behind what searches should lead to your site.
Do you know your potential visitors?
Are people just looking for information or are they willing to buy things too?
Is there a way for you to target specific, impactful intents by focusing solely on content?
Look And Watch Every Word
Words are the key to everything.
By doing keyword research, you should have good insight into how to use the words people use to find what they are looking for.
Now, you need to provide users with perfect content that fits their aims and objectives.
Looking at the Competition
When strategizing your keywords, you now need to pay attention to your competitors.
What are they doing?
How well do they rank for the competition you want to win?
What kind of content do they have?
Is there a way for you to improve and beat their content?
Have you ever thought about longtail keywords?
Pay attention to the search engines themselves
Surely when you look at your competitors, you must use search engines to see how they are doing.
Carrying out this type of analysis can give you insight into your competitors’ strategies.
It can also give you an excellent judgment as to what happens when you type in your main focus key phrase.
What are the keywords that appear on the front page?
Is there a featured snippet such as a description that you can target?
Is there a place you can infiltrate?
Is there still a way and still can?
In some competitions, you may find that the search engines are already giving you definite answers on the keywords you use and leading to good search results as well.
For example, your content is already page one, but sometimes you don’t get clicks.
Always keep an eye on the search engines, but don’t worry about every little change to the algorithm.
Perform the Analysis
Of course, analyzing plays a big part in the success of your keyword strategy. Both before and after. My advice is to use Google Analytics which can provide invaluable data about the performance of your site.
How do you target your keywords?
Checking your analytics regularly to track your website’s SEO performance is very important.
But remember that we cannot have good SEO performance without content tailored to your specific needs and strategic goals.
If you have gone through all the steps and done the thorough keyword research.
Your next task is to have an idea of what you should target and how you should go about it.
You can use these insights to create the content you need for your strategy to work.
There are many things you can do:
- Create a landing page
- Create specific types of content for different search purposes
- Maybe create certain content to get featured snippets
- Or maybe voice search is something that might suit your strategy?
- Or an application?
- Something else altogether?
There are many roads to Rome, but some roads are more difficult than others.
You could say that you get to Rome the fastest by highway, but there you might run into traffic because everyone wants to take that route.
Sometimes, it’s better to take the less-traveled mountain trails – the results may amaze you!
Update Your Keyword Strategy
On the go, there are a lot of things that can happen and your keyword strategy has to take it into account.
Re-evaluate your keyword strategy regularly.
Have there been significant changes in the world around you that need to be assessed?
Maybe your user language has changed or a new competitor is gobbling up market share.
Keep an eye on things and adjust if necessary!